Why is everybody trying to conserve money?

Omg!!! Why is everybody saving money and being so cheap. I mean people are going from all designer to walmart. So what if we are in a recession spending money is fun. Yeterday I went shopping and spent $700 on clothes and stuff. It is so annoying how people are like omg we need to save money!!!!!!! By the way i put this in fashion bcaus more people look thare than in finances!